Absolut vodka pricing strategy

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Marketing Strategy of HP uses differentiating targeting strategy to provide customised products & services to the enterprisesunder one roof. Since Absolut positions itself as a luxury brand, it uses skim pricing strategy to support its claim for leadership in chic market.

Marketing strategy of Absolut vodka

Skim pricing aims at skimming the cream of the top of the market by setting a high price for its product (Porter, ) The bottle of Absolut costs $35 while a bottle of American Smirnoff is worth $ Absolut's augmented reality campaign, AbsolutTruths, shows consumers how vodka is made using an AR tag hung on Absolut bottles.

"Explore the unnecessary lengths we go to, to make our vodka good.

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Absolut vodka pricing strategy
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